The 76-year-old toy company is launching a pilot program called “Mattel PlayBack” that is designed to recover and reuse materials in old toys for future Mattel products.

Mattel’s PlayBack program lets customers return old Barbie, Matchbox and Mega toys so the materials can be recycled and turned into new toys, the company said.

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

Mattel Creations is ready for San Diego Comic Con 2025 with a brand new selection of limited edition collectibles like ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of ...

Mr. Kreiz’s strategy has helped Mattel turn around its sagging fortunes since he took over in 2018. The company reported a 19 percent jump in sales in 2021, to $5.5 billion, and despite supply ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves. Toys aren't just child's play. Mattel, Lego and others find 'kidults' bring in big ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.