Google’s old logo did not shrink well. A serif-y “Google” with all those nubbins is not going to be readable at small sizes, for the same reason that Helvetica sucks for screen text.

In a recent study delightfully titled “The Devil’s in the ‘g’-Tails,” researchers at Johns Hopkins University found that most people are unaware of the common form of the lowercase “g ...

Google doesn’t update its logos very often, but at the 10-year mark of a design, we have seen them switch things up. For example, Google Play saw a logo refresh when it reached 10 years old, and ...

@TheDrum @google Iike #NewGoogle. The old logo feels antiquated now. — David Ferguson (@djf42) September 2, 2015. Love google's new logo!!

Google has not just received a superficial makeover, but a revitalisation from the inside out, and this new logo reflects that internal makeover in a way that the old logo just couldn’t.

Google's old logo (left) and new logo launched in May 2025 (Google) The new icon first appeared on the Google Search app for iOS following an update on Sunday, before coming to Android devices on ...

Google celebrates Google Play's 10th birthday with a new logo. which is remarkably similar to the old logo. Prime Day Digital Culture Tech Science Life Social Good Entertainment Deals Shopping ...

The old Google colors are still there, but the company has moved from a serif font to a sans-serif font for its full logo. For its icon, Google has done away with the small blue ‘g’ icon and ...

This process also involves the old “Nest” logo going away, and Google’s “G” is taking its place on the Nest Hello. The original “Nest” word mark featured a lowercase “n” and had ...

Google introduced its four-color G logo back in 2015. The Google app on both iOS and Android has now started deploying a new G logo with a gradient spread to its colors.

The old logo uses a complicated serif font which can only be created using bezier curves. All together, it has 100 anchor points, resulting in a 6 KB (6,380 bytes) file. When compressed, the size ...

I called up Ruth Kedar, the designer who created the Google logo in 1999. “The font was chosen in many ways because of that very unusual ‘g,’” she confessed.