Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Leadership of digital IT marketing technology transformation falls under the expertise of Nishant Dave who brings extensive ...

How do we know that? According to a study from SnapApp and Heinz Marketing, 60% of Millennials are "sales avoiders" who wait until the middle or the end of their buying process to talk to sales. The ...

This article is sponsored by ActiveDEMAND. It is based on a discussion with Sean Leonard, CEO and Founder of ActiveDEMAND.

Marketing is the management process through which goods and services move from concept ... A bachelor’s degree is generally required for most management training positions in marketing, sales, public ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...