Lionel Messi’s Major League Soccer season is over ... Messi owns the No. 1 selling jersey in MLS and globally for adidas, helping Inter Miami become an international brand for the league. More people attended MLS games in person this season than any ...

The Argentine won't be in MLS forever and his shock early exit from the playoffs is an opportunity to really evaluate 'the Messi effect'

While MLS and its Apple broadcast partners were deeply invested in Lionel Messi leading Inter Miami to the MLS Cup, parity has again leveled the field.