The pocket was designed by Levi Strauss and Jacob Davis as part of the original "waist overalls" in 1873, though it wasn't included in mass-produced jeans until the 1890s. Though the design by ...

The Levi's® brand is thrilled to announce its newest ambassador, global icon Diljit Dosanjh. Known for rewriting the rules of ...

Founder Levi Strauss moved to San Francisco in 1853 during the California gold rush, opening a dry goods business. But he struck gold when in 1873 he and a partner received a patent on using ...