From pocket watches to fashion staple: The true story behind jeans' tiny pockets
A Reddit user was left amazed after discovering the real use for the tiny pockets on jeans - and it turns out they have a ...
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How Levi Strauss turned miners' workwear into the classic blue jeans we love
Strauss's company, Levi Strauss & Co., gained a stellar reputation for producing high-quality trousers, and the demand for these blue jeans grew rapidly. By the early 1900s, the brand had cemented ...
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This is how often you should wash your jeans according to Levi’s CEO
Levi Strauss CEO Charles Bergh has clarified that you can wash your Levi’s jeans but how you do and how often can be good for your denim and the planet. There are many theories about how to best ...
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Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
Levi Strauss & Co. CEO Michelle Gass is, of course, a living human being, but clad in her dark-blue jean jacket and straight-leg black jeans, the self-proclaimed “denim head” blends in well on ...