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How Levi Strauss turned miners' workwear into the classic blue jeans we love
This idea would change the world of fashion forever. Born Lob Strauss on February 26, 1829, in Buttenheim, Bavaria (now Germany), Levi was the youngest of six children. His family was Jewish ...
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Levi Strauss & Co. Announces Strategic Leadership Changes to Accelerate Its Shift to a Best-in-Class, Denim Lifestyle Retailer
SAN FRANCISCO--(BUSINESS WIRE)--Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) today announced a series of strategic leadership changes aimed at accelerating the company’s shift to become a best-in ...