Marketing Dive9y
Heineken courts millennials with strategic mix of mobile, draft technology
A complementary mobile application enables users to locate bars serving BrewLock and watch a 3D demonstration of the technology, will likely help Heineken maintain its stronghold in the beer sector ...
Hosted on MSN10mon
Heineken Ireland invests €1m in the training of bar staff
Heineken said it will invest €1m in a new ... The programme is expected to train 2,500 bar staff in its first year. The brewer has collaborated with educational experts to develop the training ...
Marketing Dive9y
Heineken courts millennials with strategic mix of mobile, draft technology
A complementary mobile application enables users to locate bars serving BrewLock and watch a 3D demonstration of the technology, will likely help Heineken maintain its stronghold in the beer sector ...