Heineken, which has a long-running partnership with the James Bond franchise, is taking the opportunity with the latest entry to project a cutting-edge and innovative positioning for the brand, with ...

NEW YORK ? A Heineken executive at the Mobile Marketing Association?s Mobile Location Leadership Forum discussed a recent mobile-first campaign centering on the latest James Bond film that resulted in ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

How Heineken’s Bond-themed mobile campaign uncapped ... a recent mobile-first campaign centering on the latest James Bond film that resulted in more than 14 million ad impressions gained from ...