Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

From 1989 to 2022, one company had the exclusive right to advertise alcohol during the Super Bowl. Since this time, many ...

People generally don't buy beer with the expectation that nobody will ever drink it. So, how come Super Bowl commercials ...

Shares in Dutch brewer Heineken fizzed at the market open on Wednesday, as traders cheered better-than-expected beer sales despite a slight dip in overall turnover. The stock rose by more than 11 ...

Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.

Although beer volumes grew by just 1.6% year over year, the nonalcoholic Heineken 0.0 drinks grew 10%. Heineken announced a two-year share buyback worth €1.5 billion, a positive sign for the ...

Shares in Dutch brewer Heineken fizzed at the market open on Wednesday, as traders cheered better-than-expected beer sales ...