Within the category, Dos Equis sold 8.1% more cases of its Lager Especial than in the previous 52-week period and was the fourth most popular beer behind Heineken, Modelo Especial and Corona Extra.

The Most Interesting Man in the World is no longer that interesting. Jonathan Goldsmith, the original Interesting Man, has been replaced by the young and hip Augustin Legrand. Dos Equis, the beer ...

Dos Equis Moves on From “Most Interesting Man” Spokesperson, Launches His Final Commercial. The beer company is sending Jonathan Goldsmith to Mars in his last commercial.

Since 2006, Jonathan Goldsmith has played The Most Interesting Man In The World in a popular series of ads for Dos Equis. His catchphrase — "I don't always drink beer.

After roughly nine years, the brewer of Dos Equis beer has decided maybe the world's reigning "Most Interesting Man" isn't so interesting anymore. As a result, the tan, suave, impressively bearded ...

The new Dos Equis spokesman is 41 years old. — -- As in "Highlander," there can be only one, and such is the case with Dos Equis' "Most Interesting Man in the World" character. The company ...

He's the new face of Dos Equis' "Most Interesting Man in the World," a reboot of the long-running advertising campaign that already has helped define the brand and sell a lot of Mexican beer.

The “Most Interesting Man in the World” is moving on. After nine years of traveling the world, often surrounded by beautiful women, Jonathan Goldsmith, 77, the iconic Dos Equis spokesman, will ...

This week Mexican beer label Dos Equis unveiled its new – and, they hope, improved – “Most Interesting Man in the World” campaign, and this guy actually speaks Spanish.

The final ad for Goldsmith has "The Most Interesting Man" taking a one-way trip to Mars. In the 60 second spot, the suave Dos Equis pitchman is bid a fond farewell from the likes of bikers, monks ...

Dos Equis is releasing almost no details about the new campaign, only that a different actor will take over as Most Interesting Man later this year. The ads will keep their core identity, though.