Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

It is difficult to effectively track the quality of the traffic generated by a digital advertising campaign. Clickthrough rate is a poor indicator of the success of an advertisement. It doesn't, for ...

digital display, search advertising, etc., in order to optimize media buys based on a strategy that takes into account the amount of messages aimed at our overlapping target audiences. UAB faculty, ...

The hottest ad environments are not old-school ... Just use the Shein example as your guide—do in digital media what they do in clothing and you’ll be just fine (as if it were that easy…).

Exposing consumers to digital ad campaigns multiple times increases brand awareness ... The impact of frequency varies significantly by the advertiser's vertical, the analysis found. For example, in ...

(Tom Fox / Staff Photographer) Digital advertisements for Big D are popping up in an unusual place: Houston. Just outside the Houston Convention Center, ads are appearing on a kiosk that encourage ...