For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

Christmas adverts have long been a staple of British festive culture. Who can forget those early John Lewis ads, which ...

Etsy's 2024 advert relies on a familiar figure to convey its Christmas message of personalised gifting. Enter Wally (of 'Where's Wally' book fame) who we see travelling around the world being ...

The Christmas television ad season has arrived in force as supermarkets release their festive campaigns with the help of a ...

The latest Test Your Ad data from System1 reveals that the UK is anticipating a ‘Golden’ Christmas, with high levels of ...

Andrew Tindall reflects on the best-performing Christmas ads so far according to System1’s research. Some brands have yet to launch, they’ll ho ho ho-pe they’re not too late.

"Christmas is the the UK Super Bowl of marketing," New Commercial Arts and Ogilvy CEO James Murphy told the FT this week.

Shop everything from Marks & Spencer's hotly-anticipated Christmas ad, with everything from mini dresses dripping in sequins ...

The retail giant has been keeping a tight lid on details around its 2024 Christmas advert - meaning we will all have to wait ...

Christmas ads featuring colourful characters, whether its the childhood favourite BFG or brand mascot Kevin the Carrot, ...

Beloved Roald Dahl character the BFG stars in Sainsbury’s 2024 Christmas advert, alongside its real-life supermarket worker, ...

System1, the Creative Effectiveness Platform, has unwrapped the first 5-Star Christmas ad of the season from M&S Food, which ...