The 2025 Hot Wheels Legends Tour will kick off with a live event on April 26 in Tampa, Fla., in partnership with Walmart.

You might not remember your first Hot Wheels car (or perhaps your first Matchbox car; the British brand was bought by Hot Wheels owner Mattel in 1997), but from the moment you were old enough to ...

But Hot Wheels has more room to capitalize ... They’re also back into Lego and coloring books. And many brands have adapted: Mattel’s American Girl stores now serve cocktails and sell adult ...

By brand, global sales of Hot Wheels were up 5.7% in worldwide sales. Barbie sales were up by just 0.3% while Fisher-Price sales were flat from the year-ago quarter. In North America, by segment ...