Boohoo announces rebranding

What’s in a name? Unpacking Boohoo’s Debenhams Group rebrand
Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers asks industry experts what it means for the market, consumers and the group itself.
Britain's Debenhams back as an online brand in Boohoo revamp
Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion.
Boohoo announces rebranding as Debenhams
Group said it plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of
Debenhams returning after major Boohoo rebrand announced
Popular online retailer Boohoo will rebrand to Debenhams, the department store it bought out of administration four years ago. This follows a tricky sales climate thanks to competition from brands like Shein.
UK's Boohoo rebrands as Debenhams Group, appoints new CFO
(Reuters) -British online fashion retailer Boohoo said on Tuesday that it was rebranding itself as Debenhams Group and also named Phil Ellis as its new finance boss. Last October, Boohoo announced the departure of then-CEO John Lyttle,
Debenhams has NO plans to reopen high street stores amid Boohoo rebrand
Boohoo shares fell on Tuesday after the group revealed it will be rebranding itself and changing its name to Debenhams Group.
From bubblegum pink to luxury-tint: the risk and reward of the PLT rebrand
Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past ...
Umar Kamani on PLT’s rebranding: ‘We had stopped listening to our customers’
As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the ...