We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

As TAG Heuer is well known for its racing-inspired watches, it only seems right that ... the show depicts the life and career of Formula 1 driver, Ayrton Senna, who’s often considered the ...

If you look at the archives, TAG Heuer's watches have been spotted on many legends of racing. In 1988, Ayrton Senna joined McLaren and won his first World Championship, and yes, TAG Heuer was there.

Swiss watch maker Tag Heuer, for whom Senna became brand ... Antoine Pin, chief executive of Tag Heuer, said Ayrton Senna ...

And so, Jack Heuer offered a blueprint that redefined sports marketing around motor racing. Ayrton Senna (Image: TAG Heuer) In the 1970s, TAG went onto work with Scuderia Ferrari and McLaren, and by ...

If you look at the archives, TAG Heuer's watches have been spotted on many legends of racing. In 1988, Ayrton Senna joined McLaren and won his first World Championship, and yes, TAG Heuer was there.

Fernando Alonso gets behind the wheel of the McLaren-Honda MP4/4 with which Ayrton Senna won the 1988 World Championship in this promo clip for TAG Heuer.