The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

The "Amul Girl" cartoon mascot has become a national icon in India, known not so much for her "day job" of pitching butter for India's largest dairy producer, but her biting satire. WSJ's Natacha ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

An Amul advertisement showing a girl changing her ... on Facebook and wrote: "Stop this ad." People also gave negative comments to the ad on YouTube. The digital film shows a little girl ...

Fact-Check: A visual showing an edited billboard targeting the Gandhis' has been revived on social media platforms.

Some things just stick, like an iconic ad jingle or the taste of the butter you've grown up eating ... how they shaped India and its people. The Amul girl is the brand's popular advertising ...

Amul ads were cleverly designed to add a tinge of ... range outside the security of traditional products, milk powder and butter. Amul diversified to everything from ice-cream, curd to long ...