Heineken is betting that consumers are sticking to nonalcoholic beer well beyond Dry January. The Dutch brewer is seeking to tap into growing demand for low- and no-alcohol beverages, a category ...

Moderation has resulted in consumers across different age demographics to be more interested non-alcohol beer as the segment ...

The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market ...

While the no and low alcohol category is especially popular among Gen X and Boomer consumers, Gen Z is emerging as a unique driver of this trend. According to a recent BBC article, many Gen Zers are ...