The parent company will be renamed Eternal and comprise four major businesses as of now - Zomato, Blinkit, District, and Hyperpure.

(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

Once approved, the company’s website will change from zomato.com to eternal.com. However, the Zomato app will keep its name and continue operating as usual.

As the internet is abuzz with the rebranding, the letter clarifies that Zomato will continue to be the name of the food delivery app. The new name Eternal (formerly Zomato Ltd.) will be the parent brand and comprise all four business verticals of the group, including Zomato, BlinkIt, District, and Hyperpure.

Zomato is no more, at least in name since the food delivery giant just announced its official rebranding to Eternal Ltd sparking a flurry of reactions; read

Zomato Ltd on Thursday announced that its board has apporved the change of name of the company to Eternal Ltd., marking a significant transformation in its corporate identity.Deepinder Goyal, CEO, Zomato made this announcement on his official social media handle on X by posting the formal announcement letter.

In a letter to shareholders, Deepinder Goyal said the company board has approved the name change, requesting shareholders to also support this change.