Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Chase Ultimate Rewards are among the most valuable and flexible credit card points. They can be used for luxurious travel, ...

Hotel loyalty programmes have evolved beyond free stays, offering instant cashback, local experiences, and flexible perks.

Seabourn is updating its loyalty program starting October 20, offering faster access to benefits, new member level thresholds, upgraded Wi-Fi and laundry perks and changes to the cruise award ...

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

ATLANTA — RaceWay tapped PAR Technology Corp. as its technology partner for the launch of its first customer loyalty program, ...

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...