All this to say the Galaxy S25 ($800), Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.

With the new Galaxy S25 Ultra in my hand, I stand in the lobby of the LinkedIn building in San Francisco, which happens to be a POPOS: a privately owned public open space. It's a gorgeous hall, with long running panels of blonde wood on the ceiling and back wall.

The rear camera array represents the only other notable hardware difference between S25 Ultra and S24 Ultra. Namely, the ultrawide lens has been upgraded from 12MP a year ago to 50MP this year. Aside from that, everything else is the same: a 200MP wide lens, 50MP telephoto lens, and 12MP selfie camera.