In Mexico, that day is known as Día de Los Reyes and is celebrated on January 6th. Just like Three Kings' Day, Día de Los Reyes is meant to honor the Three Wise Men or Magi who came to bring baby Jesus gifts after his birth.

Covered in dried fruits, candy stripes and sugared crust, the aromatic taste of rosca de reyes comes around only once a year. Here are 10 Los Angeles bakeries making it.

Las festividades incluyen el intercambio de regalos, comidas tradicionales y la tradicional rosca de reyes, que representa la unión y la generosidad del mensaje cristiano.

H-E-B celebrated the Feast of the Epiphany by offering Rosca de Reyes and blessings, honoring the tradition of Three Kings Day.

Three Kings Day or Día De Reyes is a Christian Catholic feast Day often associated with a special kind of bread called 'Rosca'

Dia de Los Reyes, or Three Kings Day, commemorates the arrival of the three wise men in Bethlehem to visit the newborn Jesus. Today, it is a tradition to celebrate with a rosca de reyes, a sweet, circular cake with baby figures symbolizing baby Jesus hidden inside.