Exclusive internal campaign data on the reach of Mamdani’s viral videos illustrates that he gets modern messaging in ways ...

He won by playing it cool. Mayoral Dem primary winner Zohran Mamdani shot up in popularity with younger voters as comedians and influencers lambasted out-of-touch ex-Gov. Andrew Cuomo, Democratic ...

With MetroCard colors, halal-cart cameos, and a focus on everyday struggles, the NYC mayoral nominee is blending culture and policy in a way that’s turning heads — and winning hearts.

Current American politics is a dismal race between two sinking ships heading to the bottom of the sea. Donald Trump, never a widely loved figure and only president because he positioned himself as the ...

New York Democratic mayoral nominee Zohran Mamdani has stoked a debate in the wider Democratic Party with his surprise ...

Zohran Mamdani's Uganda trip follows limited public appearances, including a secretive meeting with AOC, as the NYC mayoral ...

In the People’s Republic of New York City, an empowered DSA is strategizing about how to convert electoral clout into state policy.

Mamdani surged from one percent in polls in February to 56 percent by July, fuelled in no small part by social media.

In districts that were overwhelmingly Black, Mr. Mamdani lost voters to his main opponent, former Gov. Andrew Cuomo, by more ...

Another conference call. This was what strategy looked like on Andrew Cuomo’s mayoral campaign: A small circle of aides and ...

Mamdani also participated in UJA-Federation’s mayoral forum, hung his colorful campaign posters in Yiddish throughout Borough Park, sat for interviews with the Jewish press, and described Oct. 7 ...

Zohran spent more than $85,000 on video production, not including TV Ads, while Cuomo’s strategy hinged heavily on staid union endorsements along with name recognition and an older voter base.